Competitive Intelligence versus Knowledge Management

June 22, 2012

Knowledge management is an interesting phrase, the name given to a discipline with some impressive thinking behind it. Knowledge management (KM) is also known as business intelligence (BI). Does that mean that KM and CI (competitive intelligence) are the same, or at least similar?

No. From my point of view, there are fundamental differences in their core concepts and methodologies. That makes them two very different disciplines, each with its proper role, but with almost nothing in common, as this table shows:

CI KM
Externally focused Internally focused
Focuses on existing competitors,   potential competitors, and developing technology Focuses on processes, existing   customers, and supply chains
Most valuable when answering the question   “What will happen  next?” Most often valuable when answering the   question “How do we do better tomorrow what we did yesterday?”
Seeks out data that its analysts or the enterprise do not yet have to  respond  to questions posed by themselves or others Manages and expands existing knowledge base(s)
Tends to be focused on the qualitative: What is happening/why? Focuses on the quantitative: How much?
Can be heavily involved in enterprise-wide efforts to protect competitively sensitive  information Typically has no involvement with the protection of knowledge assets

3 Comments on “Competitive Intelligence versus Knowledge Management”

  1. I’ve learn some just right stuff here. Certainly price bookmarking for revisiting. I wonder how much effort you place to create the sort of fantastic informative site.

  2. Md Santo says:

    • Knowledge Management – by eclectic definition (choosing what is best or preferred from a variety of sources or styles, here within Nature Knoweledge Theory context), Knowledge Management essentially is not management technique but behaving more as a living access mechanisms that can be used across any management tool type such as COMPETITIVE INTELLIGENCE, Total Quality Management, Learning Organization (Peter Senge’s Fifth Discipline), HRM, Benchmarking, Process Classification Framework, Business Process Reengineering, Balanced Scorecard, Business Intelligence, Information Management including Social Media platforms etc. wherein each with their specific functions to be orchestrated under KM’s consciousness. So, here we put KM in incredibly broad meaning behaving as SUBJECT having consciousness, animate with higher level than any other management tool type which is treated only as OBJECT

  3. […] Competitive Intelligence versus Knowledge Management | Proactive Intelligence […]


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