How Can I Learn More About CI for My Job?

Where can you get help on learning more about competitive intelligence (after first reading our book, VBG)? Just look around. You don’t have to get involved (yet) with sites that serve only CI professionals.

Start by checking out every group of which you are a member, or where you are considering a membership. Also, check out your trade publications as well. How? Well, just Google their name plus “competitive intelligence” or “market intelligence” or strategic intelligence”.  You will often be (pleasantly) surprised to see how many of them have done or at least said something about CI.

For example, the Professional Pricing Society had me present a course on CI several years ago for its certification program. That interest among its membership continues. For pricing specialists who would like to learn a little more, just check out their site, starting with http://members.pricingsociety.com/articles/Competitive-Intelligence-for-Pricing-Decisions.pdf.

 

 



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