Intelligence is What – Exactly?Posted: July 26, 2012
July 26, 2012
“Intelligence is a corporate capability to forecast change in time to do something about it. The capability involves foresight and insight, and is intended to identify impending change which may be positive, representing opportunity, or negative, representing threat.”
It is OK, I guess. But I think, at least in the private sector, it is missing one key element – that is completing your knowledge of your competition so that you can decide what, if anything, you can/should do (or avoid doing). Without that, the real value-added benefits of any kind of intelligence, including CI cannot be available.
I mean, if you do not know what your competitor is charging for its products/services, how can you identify how, when, and in what direction they may change? For many businesses, just filling a part of this information void is a valid and valuable goal for CI, especially if their competitors lack similar intelligence.
“In the land of the blind, the one-eyed man is king.” (Erasmus, 1500; Tom Waits, 1985).