Dilbert & Disinformation

April 30, 2014

The wonderful cartoon Dilbert recently (April 27, 2014) had a panel where the pointy headed boss tells Wally to develop a new business strategy which “with any luck” will be intercepted and sold to competitors.[1]

Wally then goes to Dilbert and asks for a “copy of our [own] business strategy”, on the basis that it will “save [him] a step”, that is actually generating a fake policy.

The lesson? Efforts to generate disinformation almost always backfire on the one seeking to do it. Whether it is “blowback”, where your own employees, who believe the disinformation are damaged, or, in the case of Dilbert’s boss, where the firm itself is going to be damaged, disinformation is not only unethical, but it is also bad business. Avoid it!



[1] Click here to see it: http://dilbert.com/strips/comic/2014-04-27/.



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