Guest Blog: Conducting Ethical Competitive Intelligence – Fortune 500 CompaniesPosted: February 16, 2016
February 16, 2016
In today’s complex and evolving business world, the importance of ensuring the ethical gathering and collecting of competitive intelligence (CI) must adhere to the highest standards in accordance with legal laws and regulatory guidelines, industry standards, and established internal codes of conduct and compliance requirements. This framework serves as a starting point for those having to address ethical CI guidelines and internal business standards.
The following are the major areas that should be addressed in the ethical conduct of both primary and secondary research:
1) Internal business code of conduct, ethics and compliance align with ethical CI guidelines.
2) Legal Department review and formal certification of ethical CI guidelines (Annual event).
3) All internal employees, executives, part-time, staff, and other members of the business complete annual training on ethical CI guidelines (Formal training records are maintained by Human Resources Department).
4) 3rd party firms, vendors, suppliers, consultants, subject matter experts (SMEs), and others that support, conduct or involved with business adhere to internal ethical CI guidelines (Formal records are maintained).
5) Gathering, assembling, maintaining, and dissemination of all information, data, insights, reports, materials and other documents accomplished in accordance with internal information management processes and internal CI guidelines.
6) Formal contracts with 3rd party firms, consultants and others involved with primary/ and secondary research have specific guidance and written instructions outlining internal/external CI methodologies for each project.
7) Assigned single point of contact within the internal business that is responsible for the day-to-day operations and overall supervision of primary and secondary research projects (ie. CI manager, capture manager, project manager, etc.) to ensure the highest ethical code of conduct and in accordance with internal ethical CI guidelines.
8) Pre-project, ongoing review, and post-review/evaluation on CI projects with 3rd party firms, consultants, SMEs and internal employees.
9) Awareness training and education of all employees in ethical CI and the growing risk/threats to businesses.
10) Ensure success and enjoy the experience in legally and ethically formulating strategic/tactical insights.
This was presented by Garn Anderson to the SCIP Philadelphia/Delaware Chapter Meeting “Ethics in Competitive Intelligence” January 26, 2016. Garn Anderson is recognized thought leader in strategic competitive intelligence, and a leading expert in business and competitive intelligence with over 18-years of corporate experience in conducting complex global primary research and risk threat mitigation. He has helped a number of Fortune 500 companies establish a formal CI function and in their development of ethical guidelines. He is currently principal and head analyst at i3 Consulting LLC.