Where is DIY CI?

March 7, 2016

When Carolyn Vella and I started writing Proactive Intelligence: The Successful Executive’s Guide to Intelligence (Springer 2012), we were seeing the rise of what we call DIY CI. DIY CI means having CI be done by individuals and even teams that do not have the words “competitive intelligence” or “strategic intelligence” in their title, or even in their job descriptions. It is at the group, among others, that we aimed the book.

Since that time, I have done a number of training sessions aimed specifically at DIYers – product managers, technology directors and the like. But our perspective on the existence, growth, and importance of DIY CI was largely our own.

Recently, I had occasion to talk with a couple of my peers, each associated with training individuals on strategic or competitive intelligence in the US and overseas. Adding their perspectives, the DIY phenomenon seems to be growing:

One noted that almost half of those now being trained in his courses carried non-CI titles.

Another observed that his courses are heavily populated with individuals carrying titles outside of CI or strategic intelligence.

And this trend seems to be growing. I will (warning – shameless plug to follow) be conducting a ½ day course for the Special Libraries Association in Philadelphia PA on Saturday June 11, 2016. The course’s name?  “Do-It-Yourself CI: Sources, Strategies and Techniques”. Non-SLA members can also take this course (hint, hint).


2 Comments on “Where is DIY CI?”

  1. […] Recently, I had occasion to talk with a couple of my peers, each associated with training individuals on strategic or competitive intelligence in the US and overseas. Adding their perspectives, the DIY phenomenon seems to be growing:.  […]

  2. […] Posted: March 7, 2016 | Author: John McGonagle | Filed under: Competitive Intelligence, Your Career | Tags: DIY CI, Proactive Intelligence: The Successful Executive’s Guide to Intelligence |Leave a comment […]


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