Does Anyone Actually DIY CI? (Part 2)

July 19, 2016

This blog follows on my blog of June 20, 2016 on the same topic. Since then, I have come across a couple more interesting mentions, again in issues of Fortune, detailing where CI techniques are being applied by teams not in the CI business. These are a couple of very big players, but it is not traditional CI. It is DIY CI.

In the first case, the article opens discussing P&G’s new Retail Innovation Center. That Center

“aims to tell P&G’s story to its major customers. There are video case studies of disrupters…. There are mocked-up shelves of both P&G’s and competitors’ products and rooms set up to show P&G items in their intended habitats…. An enormous screen…allows users to click on stories showing how new technologies and marketing strategies are used…. None of the hundreds of examples are P&G’s own innovations.[1]

The second one involves Citigroup. Discussing a special team created to deal with the challenge of the “fintech”, the article details the “skunkworks” operation Citigroup has set up:

“On one wall there’s a five-by-10-foot chart listing all of Citi’s new fintech competitors and which of the megabank’s business lines each startup puts in jeopardy – from payments to commercial lending to wealth management.”

In addition to the competitor chart on the wall, the article notes that the team’s CEO has 2 competitor payment apps on her smart phone, as well as a stock-gifting app from a third competitor. In addition, she “has apps of five traditional banks and a brokerage firm…. Is it ok for the head of Citi FinTech to admit that she uses the competition’s products? Absolutely, says Cox [the CEO]….[2]

Is all this just ok? No. It is absolutely necessary.

[1] Jennifer Reingold, “Can P&G Finds Its Aim Again?”, Fortune June 15, 2016, p. 174

[2] Stephen Gandel, “Citigroup Does Fintech”, Fortune, July 1, 2016, pp. 58-59.


One Comment on “Does Anyone Actually DIY CI? (Part 2)”


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