Like Water?

January 18, 2017

We all struggle for metaphors and analogies to explain competitive intelligence. And rightly, we reject “spying” and “espionage”. I now put forth, for your consideration, water. Water? Why?

Consider these points:

  • Water, while seemingly free everywhere, can be consumed only when it has been collected and processed. It cannot usually be safely consumed without that. And that takes time and money.
    • Information, while seemingly free everywhere, can be used only when it has been collected and processed. It cannot usually be safely relied on without that. And that takes time and money.
  • We always need water, even when we do not feel like we need it.
    • Businesses always need CI, even when they do not feel like they need it.
  • When we feel like we need water, sometimes it is not just recognizing a need, but a necessity And, sometimes, when we recognize that need, it is too late.
    • When our firm feels like it needs CI, sometimes it is not just recognizing a need, but a necessity. And, sometimes, when it recognizes that need, it is too late.
  • Water is critical to life as we know it. We often do not appreciate that.
    • CI critical to the survival and success of business as we know it. Executives often do not appreciate that.
  • Where water is controlled or restricted, people are controlled.
    • When information is controlled or restricted, people and businesses are controlled.

One Comment on “Like Water?”

  1. […] We all struggle for metaphors and analogies to explain competitive intelligence. And rightly, we reject “spying” and “espionage”. I now put forth, for your consideration, water. Water? Why? Consider these points:  […]


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