Getting it right

June 21, 2017

 

Just because you are big, and still getting bigger, does not mean that you can skip competitive intelligence activities. And that is true even when your competitors are much, much smaller. Fortunately some firms realize that.

Take the case of the ubiquitous Starbucks. A recent profile[1] noted that many of its “newer and cooler” competitors are small – “not big enough to take market share”. But, still Starbucks “keeps a keen eye on the newbies”. One of the newbies told the author that employees of Starbuck involved in R&D activities have ordered “cases” of one of the newbie’s innovative products.

Good going!

[1] Beth Kowitt, “Howard Schultz Has Something Left to Prove, Fortune, June 8, 2017.



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