The Big Picture (3 of 7)Posted: September 25, 2017
September 25, 2017
Our newest book, Competitive Intelligence Rescue – Getting It Right, has several cases that highlight issues in creating or adding a new competitive intelligence unit. In our experience, there are usually 7 major elements involved in that process:
- financial and personnel
- internal marketing
- customers and their needs, and
- products and feedback.
Here are my comments (brief) on some major training issues:
- Every member of the CI team as well as ambitious DIYers, should get some sort of CI training at least once a year. That can be almost anything: attending a local association’s chapter meeting, a national conference, or a commercial workshop, so long as CI is the main topic of the session(s) you attend.
- Communication skills deserve training – internal or external. Your analysis is not worth much if you cannot communicate its importance and significance to others.
- Regular training, say every three years, on legal and ethical issues is a must. If you can get someone from your legal team to participate. Also, the CI team should be conducting training on these issues for its internal customers. Aware customers make it easier to stay on the straight and narrow.
- Over time, additional training on various analytical techniques will not only upgrade your personal skill set, but it will help you in determining your internal customers’ needs, in selecting the right targets, and in selecting and managing your Ci products and outputs. Aim at doing this every couple of years.
- General management issues cannot be overlooked. They include things like succession planning, assessing employee performance, creating and managing networks, and well as on managing your internal clients’ expectations. Hopefully your firm already offers these to you and your peers. Take them.
This is not the first time I have written on these issues: Carolyn Vella and dealt with them in The Manager’s Guide to Competitive Intelligence. Also, please check out my past blogs under the Category “Education and Training’, and look at these three, for more on this: