More on Millennials

June 8, 2018

The other evening, I attended a chapter meeting of SCIP. To tell the truth, I was there to plug our new book, Competitive intelligence Rescue: Getting It Right. We had a very fluid discussion among those attending, all very experienced in competitive intelligence.

One of the topics that emerged was Millennials. For the sake of privacy, I will not attribute specific comments to anyone. Besides, some of this contains my interpretation of the impact and meaning of these personal observations.

Here are some of the observations and my comments on them:

  • Millennials seem to believe that they can easily evaluate the veritable sea of data because they swim in it every day. That often means that they are not interested in a formal analysis of what that data means, i.e., intelligence, but rely on their interpretations, made on the fly. That, in turn, means that they are relatively self-centered in their assessments.
  • Millennials are cautious about or even suspicious of what they see and hear, being raised in a world surrounded by data that is very often unverified and sometimes inherently questionable. That data ranges from advertising to news sources. Oddly, they are not so cautioous about what they receive from personal sources, which has its own downside.
  • Millennials tend to gravitate to secondary data when making decisions, since they have the Internet at hand (literally), a magical source of secondary data. But they shy away from accessing primary research data, that is data developed from interviews of relative strangers. That is because they are reluctant to talk with others, particularly those who are not already a part of their own social or work environments. Many strongly prefer to use email or texts to telephone or face-to-face communications. That, of course, means the immediate loss of the context provided by listening for inflections, pauses, as well as watching body language.

All of this bodes poorly for the creation, use, and impact of CI in their day-to-day business activities.


2 Comments on “More on Millennials”

  1. Avner Barnea says:

    Dear John, It was interesting to read your understanding of the Millennials relevant to competitive intelligence. I think that the situation in Israel is a bit different, but still your observation needs to be related. Best, Avner

  2. mindy191@aol.com says:

    What, no talk of sex bots here?

    Interesting.

    You could also say that they will be relying more on secondary rather than primary information for CI, since they will readily search the internet. And with social media, more and more information is out there that should not be.

    Robin


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