Competitive Intelligence Rescue – Getting It Right

by Carolyn M. Vella and John J. McGonagle

 From the Publisher’s announcement


Many businesses fail to use competitive intelligence (CI) to their advantage, despite studies that indicate that business success is directly linked to a strong CI program.


A powerful “how-to-do-it-better” book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes.

All organizations need to stay competitive in their respective fields to ensure success. Competitive intelligence (CI) is an established discipline that focuses on giving businesses and nonprofit organizations the advantage of staying fully informed about what their competitors are doing, are capable of doing, and will likely do. CI is a particularly valuable and powerful tool that supports everything from strategic planning to marketing and new business development to human resources—if it’s executed properly. This groundbreaking book uses real-world case studies to expose common CI challenges and present a simple methodology for spotting problems, understanding how to rectify each problem, educating others in order to bring about improvements in a process, and testing and validating that the changes are working.

Competitive Intelligence Rescue: Getting It Right provides invaluable insights from Carolyn M. Vella and John J. McGonagle, two of the most prolific authors, recognized experts, and in-demand speakers on the topic of competitive intelligence worldwide. Any manager, executive, or owner of any organization—including medium-sized and large enterprises such as businesses, law firms, hospitals, nonprofits, and universities—as well as anyone inside or outside of a firm who provides competitive intelligence to managers or executives will benefit from reading this book, regardless of previous experience with or knowledge about CI.


  • Provides readers with practical tools and strategies to immediately identify and address their CI problems
  • Enables businesses to realize discernible improvements in performance, planning, competitiveness, and agility
  • Offers helpful checklists and other easy-to-use aids to make improving CI operations a straightforward process
  • Serves leaders in any organization—for profit or nonprofit—charged with the challenge of maintaining a competitive edge in their industry


  • “I have worked with John and Carolyn for many years. Their meticulousness shines on every page of this very real approach to solving competitive intelligence problems. In this book you get to listen in on real conversations and solve real issues. I will definitely recommend it to the managers attending our certification program.”—Benjamin Gilad, PhD, President, FGH-Academy of Competitive Intelligence
  • “In a complex global economy, doing competitive intelligence well is difficult. Screwing it up is easy. Long experienced in competitive intelligence, Vella and McGonagle provide insightful lessons for those who need intelligence to compete, profit, and succeed. They answer such questions as how to set up a competitive analysis effort and how to tell whether an existing effort is contributing as it should. This is a practical ‘go to’ book for executives who need competitive intelligence, may not know how to employ it, or may be perplexed about how to manage it.”—Peter C. Oleson, Editor, Guide to the Study of Intelligence (Association of Former Intelligence Officers, 2016)
  • “Vella and McGonagle’s practical, real-world guide to CI provides wonderful evidence that traditional corporate librarians are especially well suited to practicing CI because of our research skills and inherent curiosity. When corporate librarians embrace the transition from ‘question-answerer’ to ‘question-asker,’ we open up new career paths. This is an essential addition to every librarian’s shelf.”—Lora Bray, 2017 Chair, SLA Competitive Intelligence Division
  • “Vella and McGonagle’s conversational style brings you directly into the narrative through engaging, thought provoking questions. As such, it felt as if I was doing the CI project with them. Anyone involved in CI, or trying to rescue their CI program, will find Vella’s and McGonagle’s book informative, insightful, practical, and executable.”—James D. Stockmal, President, Association for Strategic Planning

To buy the book, you can go to  You can also preview it and then buy it at Praeger’s home page for the book.

Check out this new review by Ellen Naylor, author of Win/Loss Analysis.